Since 1893

The Vidal brothers in a buzzing Barcelona

One day in 1893, the brothers Manuel and Antonio Vidal inherited a small printing business from their father in the heart of Barcelona. Manual and Antonio’s business soon began to produce labels for highly diverse sectors such as textiles, perfumery, trade, food and wine. This was the time of greatest development of lithography and complementary techniques like relief, embossing and gilding. Artistic trends like Art Nouveau and Art Deco also helped to enhance the unique qualities of the labels. In order to meet increasing demand, in the 1920s the Vidal brothers moved into more spacious premises in the Sagrada Família neighbourhood.

Jaime Vidal and Fidel Armadans

By 1930, Manuel’s son, Jaime Vidal Casadevall, was already working as the company’s technical manager and would soon implement improvements and new commercial projects like the printing of small die-cut labels. This specialty put him in contact with master engraver Fidel Armadans Rosell, with whom he established a fruitful partnership. The economic and social crises of the decade, and especially the disastrous Spanish Civil War (1936–1939), were difficult times for the company. After the war, in 1942, Manuel and Antonio Vidal handed the baton to the right people: Jaime Vidal Casadevall and Fidel Armadans Rosell. Five years later, the company adopted its current name: Gráficas Vidal & Armadans.

Technology, experience, commitment

Starting in the 1950s, Gráficas Vidal & Armadans began new expansion symbolised by the technological leap of the installation of the legendary Oris in 1960, the first offset printing machine manufactured in Spain. The company also grew in size: in 1976, under the leadership of Juan Armadans Benet – the son of Fidel Armadans Rosell and husband of Teresa Vidal Rodríguez, Jaime Vidal Casadevall’s daughter –, it moved to new premises in the industrial district of Poblenou. In the last two decades, the company has specialised in producing labels on rolls for the wine and spirits sector. At the same time, it has established a way of working based on cooperation with graphic designers. These features are essential for enhancing the quality, differentiation and final result of each print.

Since 1893
From lithography workshops at the end of the 19th century to the printing lines of various bodies today, the history of label production has evolved along with technical progress.
Since 1893
But it has not been the only factor. The great expansion of consumer society has also been key.
Since 1893
The constant renewal of interests and tastes helps to explain how commercial label design and printing has varied.
Since 1893
Vidal & Armadans’ business has developed amidst transformations in the markets, the economy and the city of Barcelona itself.
Since 1893
From a jumbled shop in Carrer de Valencia, our printing business moved to its current premises in Poble Nou in the late 1970s.
Since 1893
At this new location, the company began doing what it does today.